Google has significantly updated its analytics platform, sunsetting Universal Analytics (UA) as of July 1, 2023, and introducing Google Analytics 4 (GA4). This transition empowers users with enhanced capabilities and introduces advanced features, necessitating a new tracking code. 立博客户端app下载 users also have a new and improved Statistics Module, bringing advanced analytics capabilities and seamless integration with GA4. In this article, we will delve into what GA4 is, how it differs from UA, and what you need to do to make a smooth transition.

Table of Contents

• What is Google Analytics 4 (GA4)?
• Key Differences between GA4 and Universal Analytics (UA)
• Tracking Codes
• Data Model
• Enhanced Analysis and Reporting
• Upgrade to GA4 and Preserve Your Data
• 立博客户端app下载’s New Statistics Model
• Accessing Charts and Graphs in GA4
• Making the Transition to GA4 in Freedom Software 

What is Google Analytics 4 (GA4)?

Google Analytics 4 (GA4) is the latest version of Google's analytics platform. It provides an enhanced and more flexible framework for tracking and analyzing user behavior across various digital channels. GA4 offers a comprehensive understanding of user interactions, allowing businesses to gain valuable insights into their website or app performance. 

Key Differences between GA4 and Universal Analytics (UA) 

Tracking Codes

With the deprecation of UA, it is crucial to switch to GA4 tracking codes. UA tracking codes will stop processing data after July 1st. GA4 tracking codes follow a different format, such as G-XXXXXXX, and enable you to access the advanced features of GA4. 

Data Model

The data model in GA4 has undergone significant changes compared to UA. GA4 focuses on event-based tracking, where events are central to data collection. This shift allows for more granular tracking and analysis of user interactions, providing deeper insights into user behavior. 

Enhanced Analysis and Reporting

GA4 offers an array of advanced features that were not available in UA. These include cross-platform tracking, advanced funnel analysis, and machine learning-powered insights. With GA4, you can gain a more holistic view of user journeys and make data-driven decisions to optimize your digital marketing efforts.  

Upgrade to Google Analytics 4 (GA4) and Preserve Your Data

As the deadline for the deprecation of Universal Analytics (UA) approaches, switching to Google Analytics 4 (GA4) is crucial to unlock advanced analytics capabilities and ensure data continuity. After July 1, 2023, access to previously processed data in the UA property will be available for at least six months. 

However, it's important to note that beyond this period, older data might not be accessible from Google. To safeguard your historical reports and maintain a seamless data flow, we strongly encourage you to upgrade to GA4 and export your valuable data before time runs out. By embracing GA4, you'll gain powerful insights and secure the continuity of your analytics journey.  

Introducing 立博客户端app下载's New Statistics Module

立博客户端app下载 has launched a new Statistics module that integrates seamlessly with GA4. Unlike the previous module, which worked exclusively with UA, the new module harnesses the power of GA4 to provide users with greater control and advanced analytics capabilities.  

Accessing Charts and Graphs in GA4

To view your charts and graphs, you will need to access the Google Analytics interface directly. 

• Visit http://analytics.google.com/ and log in to your GA4 account. 
• You can explore various customizable reports, visualizations, and insights to monitor and analyze your website or app performance.  

Making the Transition to GA4 with Freedom Software

If you have already created a GA4 tracking code and shared it with an 立博客户端app下载 rep, you're one step closer to leveraging the advanced capabilities of GA4. The only thing left to do is move the tracking code from the backend (developer side) to the front end, where you can access it too.

If you have already created a GA4 tracking code but aren’t sure what to do next, we can help. 

• Once you have created your GA4 code, go to your site, then to the Marketing app > Statistics module. 
• In the first field, put in your GA4 code. It will look something like this "G-1234567.”

If you still need to create a GA4 tracking code:

• Here is a helpful article on creating one.
• Once you have created your GA4 code, go to your site, then to the Marketing app > Statistics module. In the first field, put in your GA4 code. It will look something like this "G-1234567."

Contact 立博客户端app下载 

If you encounter any issues or need further assistance during the transition to GA4 using Freeom Software, don't hesitate to contact 立博客户端app下载's support team at support@czeacn.com or visit support.czeacn.com for additional resources and guidance.

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